> I honestly doubt 99% of consumers care, since the NSA isn't concerned with their business.
The NSA is hardly the only organization/party who could exploit a service like this. Every local police force could get a warrant to search your personal computer data without you ever knowing.
I recently attended a talk on wiretaps by a lawyer recently, and when there is an investigation going on, police used to tap 1-2 cellphones a few years ago. Now 50+ people at a time are brought up on a warrant. Including a lot of people who aren't related to the crime (for ex. the targets mother).
So who is the "1%" of that 99%? Who should care about their privacy? How do consumers know they aren't in that 1%? The answer is they can't and they don't know.
But ultimately, they just don't care. Until it:
A) affects them personally (or to someone they know),
B) someone explains why it matters (if they have a technical knowledge gap)
C) widely publicized examples of abuses become part of mainstream news
Those three combined could eventually become widespread enough to destroy services like this. But right now, yes, the risk is still minimal in terms of public perception.