I don't think it's harsh enough. Renault wants to 'sell' a product to a consumer that he will never truly own.

>And can drivers be incentivized to share their driving data - maybe lower insurance or insurance per mile, a lower battery leasing fee, etc?

This reminds me of the fictional television set that used its built-in camera to take a photograph of its users' living rooms and lowered or raised the price of streaming movies based on how many people were in the room (as insurance that you're technically not broadcasting it to a group that they've determined as needing a paid license). Sure, it's intrusive and you're potentially paying more for a stream than ownership of the media, but maybe there's a bright side.

And really, do you want to buy a blu ray that's possibly, eventually going to have to be replaced by a more expensive format?