as for "photo album:" are you sure that app rotates? My guess is that it doesn't, so obviously it won't on the simulator. Not every app rotates, remember. Until very recently, the only one of Apple's apps that did is Safari.
I have gotten my own apps to rotate in the simulator just fine. You have to make that decision at the view controller level. Investigate the UIViewController method shouldAutorotateToInterfaceOrientation: