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Sadly the valuable link juice and unintentional promotion from any media outlets that pick it up from this could actually do them better in the long term. Whilst people will soon forgot their appalling behaviour, the search engines don't. At least that's what I have observed in the past, things may have changed since then.

Also, having to hire a lawyer to defend themselves against criminal fraud charges will cost them a lot more than $3500.

Where did they come up with the amount of $3500?

Probably just an amount they thought was high enough to scare most people yet low enough that if they tried this stunt an amount people they thought might actually possibly pay just to make the harassment go away quickly.

The timing couldn't be worse for them, with this publicized at the start of the holiday shopping season.

Talk about credit ratings -- their Dun & Bradstreet likely won't look so hot in a couple months.

Which I find 100% delightful and just. Reap what you sow, KlearGear. Thou art sleazy, scummy f-wads. Happy holidays!