The money that went into this endeavor was nothing compared to the compassion and outreach completely fed by the people of this city. All of the media and news you see is a result of grass roots movements, social media, and general kindness. Not some corporate sponsor.
My point is, this is hands down an act of kindness by an entire city. There isn't an evil plot behind it.
This makes me very happy, and it should make you happy too.