For example, one common shape looks like this:
5 stars: |||||||||||
4 stars: ||||||||
3 stars: ||||
2 stars: ||
1 star: |||||||
There's way more 1 star than 2 or 3. That usually indicates the product shows up DOA for a lot of people, or is otherwise probabilistically totally unsuitable for some group of people.If the number of star ratings follows a more normal curve like the following, then I'm more confident in the quality of the product, even if both have an average 4 star rating:
5 stars: |||||||
4 stars: ||||||||
3 stars: ||||
2 stars: ||
1 star: |