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I wouldn't say they are fundamentally evil, but I think as the field of advertising has advanced along with psychology, there's some troubling current and possible future uses we should be wary of. At this point I think having a wary stance towards advertising is not only acceptable, it's prudent.

Most ads are designed to resonate on an emotional level, rather than being purely informative.

It's the sophistication of their design in order to pierce our emotional 'firewall' that makes them 'evil'; they're basically exploits against the human mind.

Such poetic diction. I agree completely.

I would say HN brought a couple of new products to my mind... and I doubt here are any ads hidden ;). Instead they do, what is incredible powerful with their voting-system. And they don't cheat on their readers. That is great. At least to me.

Word of mouth.