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Snapchat launch: September 2011

First mention of Snapchat in WSJ: August 2013

First negative mention of Snapchat in WSJ: October 2013

There has to be a name for this phenomenon.

"Irellevancy until some absurd valuation"?

"First they ignore you, then they laugh at you, then they acquire you, then you win."

"Then the people who acquired you (and your users) regret it."