Yeah but - these are powered by CR2032s - typical capacity is around 200 milli Amp Hours, and they're usually rated at a maximum continuous current of 1mA with 10mA "pulse" capacity. That's a continuous 0.003W or pulses of 0.03W.
It's probably not _impossible_ to start a fire with a pair of CR2032s, but you're going to have to set it up that way on purpose – the chance of "accidentally" creating enough heat to set non-intensionally-incendiary materials alight is low enough to be ignored.
(Note, I carry a pair of these cells around in my pocket - an LED light attached to my keyring. These cheapo lights rely on the internal resistance in the battery to current limit the LED, with a white LED across a pair of cells, the battery's own resistance is enough to keep the current down under the "let the smoke out" limit of the LED - it might be more than 20mA, but it can't be heaps more.)