"A font is an assortment of one size and face of type."
In other words, most faces came in multiple sizes, and each face-size pairing (that you could buy) was called a font. A.T.F. Goudy Bold, to use an example from the book, came in the following sizes: 6, 8, 10, 12, 14, 18, 24, 30, 36, 42, 48, 60, 72, and 96 (all units given in typographer's points). Complicating the matter was that each font had a slight variation of the face design to accommodate the way that ink behaved on the type differently and was interpreted by the human eye differently at different sizes.