Bitcoin vs Snapchat vs Tumblr
google.com
google.com
Whereas "tumblr cats", "tumblr article that I've read last week", etc are much more viable.
It's pretty tough to follow BTC's market valuation right now. Within the last 3 days it has been valued between 441 and 900 USD on MtGox.
Snapchat is a mobile platform, there's no real reason to Google "snapchat". Even if you wanted to download it you'd go directly to your app store.
Thanks.