How A Blog Post Got 10K Google +1′s And 60 Inbound Links In 48 hours

I don't mean that in a flippant way. I'm curious about what this huge number of shares equates to in real terms. Beyond the amorphous "SEO link juice", how does it translate into sales? Additional "onboarded" users? Increases in revenue? Anything that would count as measurable traction? There is a tangible difference between highly sharable content and highly effective content. If you're trying to make a difference to your bottom line, effective is better. Although, of course, sharable and effective is better still.