I understand what you mean, but these two conflicts are nowhere near the same scale. Social rights issues have a lot of work done by lots of dedicated people over decades, until they reach a tipping point. A for-profit corporation, no matter how good at marketing, will not stake their financial health by going against massive consensus, they just don't have the political/financial freedom to do that. If they had to pick between India and Pakistan in an actual war, they would take sides according to their interest or get out of both, but that's about it.

Mainly though, the scale here is way off. Apologies for the sarcastic reply before.