"Pencil is the most natural and expressive tool for getting ideas on Paper"
I thought this would be some kind of parody at first...
I thought this would be some kind of parody at first...
Then I realized that they were actually serious.
And yes, I also had a hard time telling if they capitalized Pencil and Paper just to parody apps and products overriding common words, or if there really was something behind.
I am on a phone so I skipped the video, and it would have really helped to have a big 'this is a bluetooth accessory for your phone/tablet/computer'. Because I am genuinly intersted in the product, it's really something I've been waiting for a long time, but the 'parody' feeling hasn't quite faded yet.
Naming their products on such a broad term effectively establishes them as the "category killer" -- a competitor will never be able to find a name that's more effective[1].
[1]: http://www.igorinternational.com/process/silk-naming-consume...