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I find having the list in full is great, because they need to be named and shamed, too. Each and every one of them deserves a negative business impact for signing it.

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Obviously from their perspective they'd have a greater negative business impact from not signing it.

only if the company incorrectly assume that their signing will be overlooked by most of their customers.

If a big fuss was made about such problems, they might chagne their tune.

Maybe it's you incorrectly assuming whatever TFA says is true. Or that most of their customers would hold the same viewpoint as you.

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