That was my first reaction too. I say that as a fan of both Stephen Wolfram and his baby, Mathematica. If there's one thing I've learned over ten years of using this product, it's that Wolfram does not give away Mathematica. They enforce their student- and home-version rules like nothing else I've purchased. And it's damned expensive in a pool full of very powerful, free alternatives.
But I don't know what he could be up to. Getting people hooked? Seems like running Mathematica on underpowered hardware could leave a bad taste in people's mouths.