Your ideas are interesting, I like that you kept your sales pitches 100% personal (rather than marketingish or professional) and that you business proposition really does focus on helping the customer, rather than tricking them into getting their money.

That said, I'm no pro by any means, but while 40+ is healthy for a small biz, I would like to see how (or if) that scales to 400, or 4,000. I'm not skeptical, just curious.

What's wrong with your website exactly? It matches the tone of your marketing message in my opinion, and that could be positive.