"Think of it like a lottery. In this case the obvious decision is to buy more tickets in order to get more chances to win."
I like what Seth Godin has to say on failing until you succeed:
http://www.youtube.com/watch?v=fDtkBsWgzWE
And this article by Scott Adams:
"What's the best way to climb to the top? Be a failure."
http://online.wsj.com/news/articles/SB1000142405270230462610...