- Are you tracking conversions and conversion rates from different sources? If your time is limited you can spend it on driving more traffic from sources that lead to more conversions (not necessarily more visitors).
- Are you testing different layouts, copywriting, and sign up processes? Use your Analytics data to spot issues like high bounces or low conversion rates to find things that are worth testing. For example, if a lot of people are clicking "Start Now" but leave as soon as the demo loads, maybe the demo is confusing/overwhelming to them (personally I was surprised because I was expecting a sign-up form), so you can test that hypothesis by sending 50% of the clickers straight to a sign-up form and see who converts better. You can use something like Optimizely to do this very easily.