Microsoft Publishes Sexist Letter To Help Dudes Convince Women To Buy Xbox One

If Apple did this Techcrunch would probably have spun the article saying how revolutionary Apple's marketing tactics are and that email campaigns like this are the future of product marketing. The bias of Techcrunch writers is so obvious, I am surprised people still visit the site, they are the Fox News of tech journalism.

It's not like the letter said the following:

"Hey woman,

I know you're busy making my breakfast, lunch and dinner, and the last thing you want to hear is me talking about the new fangled gaming console coming out, especially considering you're probably tired from cleaning up after me and ironing all of my business shirts.

Think of all of the fun we can have together. While you're making me a sandwich, I can yell things like; get me another beer woman and pass the mead wench, while I am yelling obscenities at 13 year old kids in Call of Duty. I can then show you a character I created in a game of a woman with large breasts & mini skirt and then make you feel so insecure about how you look that you develop an eating disorder and get breast implants. It'll be a win-win situation."

Now that's what a sexist letter would look like, but you know what? The original letter implies the person sending it has a girlfriend or wife who doesn't like playing games (my girlfriend sure doesn't like playing games, I'd probably send it to her and she would laugh). The tech industry has become so obsessed with the whole women in tech issue that they will distort anything they can to cause controversy and get ad impressions.

Techcrunch is a sinking ship, they haven't been the same since Arrington left and The Verge hit the scene, anything for a story it would seem.

I posted this as a comment on the story as well

Also, small detail, the email is gender neutral.