Imagine how much further forward EV tech would be if this had actually been mass produced back in the 70s.
Many of the "modern" ideas about electric cars, including exchangeable batteries as an alternative to recharging, were available before 1920.
That all changed as internal combustion engines improved, and the convenience of longer range and ease of refueling won out.
Ultimately, the Thunderbolt had the same problems that electric cars have always had: Along with the modest range, the main deterrent was really the price," says enthusiast Peter Williams. "It was being offered at £2,600. Back then, for that sort of money, you could buy two Minis.
So: Expensive, and not very practical. Not much has changed.