First Came Gizmodo, Then Engadget. Now, GDGT.
nytimes.com
nytimes.com
GDGT seems like a new take on the idea. Personally, it sounds like Weardrobe for geeks. That's not a bad thing, but complexity really waters down content. Hopefully they can overcome that.
I hope it's a success because it sounds like something I'd use, but the last sentence here sounds like hubris.