From the pdf at the bottom of the page:

IF YOU INVEST $50, AND THE FILM IS...

SOLD FOR $250,000 = YOU GET $50 (100% RETURN)

SOLD FOR $500,000 = YOU GET $75 (150% RETURN)

SOLD FOR $1,000,000 = YOU GET $88 (175% RETURN)

I don't think traditional investors count like that.. I presume the investors won't get paid back their initial investment, so if the film sells for 250k and each investor gets his $50 back, that's a return of zero. A return of 100% implies a doubling of your initial investment..

Please correct me if I'm wrong, but I think the way it's phrased here is quite misleading (otherwise great idea though).