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Evernote is one of those products that has rabid, fierce, loyal fans. It is one of those things.

Also, Evernote is definitely not the kind of company that really needs astroturfers. I think this is just an enthusiastic article.

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This. Knowing the person who wrote it, he was just surprised when he started shifting his use of the tool and wanted to share his experiences. Many of our readers love Evernote. At the same time, others avoid it for precisely the reasons he laid out at the beginning of the piece. He wanted to highlight features that may make them reconsider if they've thought about it but dismissed it.

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