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I think it's A) a callback to the "Real Men Don't Eat Quiche" book/concept. And B) trying to overcome the macho, ego mentality that they feel is driving professionals to sleep less.

It is. Some people believe that we should lead the concept into healthier territories, which would be a superior outcome to the status quo. Others believe we should avoid using it altogether, and that any use of the term automatically perpetuates the macho, ego mentality- whether intentionally or not.

There's not much winning to be had, I've never seen anybody really change their minds about this, because we feel good about the side we pick. Best IMHO to just acknowledge the deeper issue, address it and keep moving forward.

Me too. Real men don't need biz-mag headlines to tell them what makes them a man.

I was honestly expecting it to point out that lack of sleep kills your testosterone levels (it didn't). As it turns out, "real" men really do get sleep.