I set up a (rather nice) nap room at my company's office and I'm the only person who EVER uses it. It turned into a storage room. I sent articles about the virtues of napping - the studies - the benefits - the facts - to all of my employees, and nobody seems to care. I _still_ get an eye-roll when I head off to the nap room in the middle of the day for a 20-minute power nap.
Meanwhile, the employees in the office just head to the espresso machine and down shot after shot to keep themselves lit up. It's so odd - I can explain 100 times over how I get all the benefits of caffeine (and MORE) by taking a 20-minute nap, and they just don't seem to care. Deeply ingrained, hard-to-change views.