I believe the purpose is to "drive traffic", "build user base", "engage users", and later "monetize". Without supplying much value in the process, which is why we are annoyed.
There is a certain very valid and extremely useful use case to sites like this, of course, linking random internet users to pdfs through them shouldn't be one of them ;)
I am in no way affiliated with any of these services, just came across this use case while building something for someone in the past.
I see little value in taking a PDF and making it available as images online. Is there really a web browser that cannot display a PDF?