Gary Vaynerchuk Tells How He Built Wine Library TV
mixergy.com
mixergy.com
I have bent over backward to try to stoke his interest in new/social media, but he wants to make the expensive-looking TV show with big-ticket sponsors first and collect money off it later. Nobody wants to cough up tens of thousands to sponsor a media brand that hasn't quite gotten off the ground. If he would give me a free hand and go the Vaynerchuk route I could make this work for him easily. Instead he's wedded to a financially top-heavy business model which combines the worst of all worlds.
He was an innovator back in the 90s of things like diet informercials but he just does not get the idea of audience-building on the internet and is avowedly technophobic. You would laugh/cry if I told you how this plays out day-by-day.
I know it's kind of antithetical to 'hacker news', but does anyone else have experience of dragging an unwilling boss or co-worker into a modern paradigm? How did you get them to let go of the anchor that was visibly sinking the venture?
If they do tell you to use some antiquated method and won't budge, then do it that way. When it doesn't work, they'll move on to the next bad idea. Eventually, they'll exhaust all of their options and will choose the best of the worst. Your job is to be out of there by then.