If Alice performs well at her job, and her company gains a lot of marketshare as a result, she has likely caused discomfort for the employees of her company's competitors. It's frightening to imagine a world in which Alice is forced to stop performing as well because of her competitors' discomfort.
A simpler example: "hapless" is all over this thread, causing discomfort for those who don't want this man thrown in prison. Should "hapless" be forced to stop?
Additionally, everyone is entitled to (and does) ignore public goods that they don't pay for. It's frightening to imagine a world in which we force Alice to pay for her neighbor's renovations, or to pay for a weekly advice newsletter she never signed up for.
People like the man in the article make these value judgments more independently from government policy than most people do. If anything, that is your contention with him, not that he doesn't pay for things he didn't ask for, and not that he sometimes ignores the discomfort caused by his actions.