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Most people I've talked to don't understand the idea of an MVP and believe EVERYTHING they want in a product is an MVP.

Use Trello to seperate stuff if you're working with people who don't understand it... :)

Then notice that most of the stuff for the finishing product is in the current sprint backlog and explain that ain't a MVP.

Then start to filter stuff away for what isn't "required", the more you filter, the more it will become an MVP.