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I assume people are upset with the idea because it epitomizes the worst parts of nothing but numbers reductionist tech ideology. They're upset with the product because it preys on such people, and is possibly a net negative. It's not a major concern of mine.

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That still doesn't make any sense. They're not forced to do anything with it - it's the "offended it exists" thing which I simply do not understand (well that, and all the people creating 5-star gourmet cuisine every night, who seem to show up).

Could just be skepticism about whether this is going to hurt its customers

That's not it at all. Soylent is uninteresting. Have the Soylent fans ever gone to a GNC?

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