That's possible, but you could argue something similar about repeat entrepreneurs. Ashton is an incredible marketer, which is a HUGE part of a consumer product like this.
But nearly all lasting companies have one thing in common, a great product.
Right now this site is a long way from that ... but then again they always say you should eventually be embarrassed of the first version of your product.
I think it's fair to say he will be.
Definitely! If you're not embarrassed of your first version, then you waited too long to launch.
You should try listing a product. The flow is actually pretty good, especially given the product indexing, tagging, and categorization that has to happen behind the scene.