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I wish more people would share ideas like this. Rose said he isn't building this as a product any time soon, rather that he had a new idea about what a blog is/could be and just shared that idea with the world. In doing so, he's starting a valuable conversation and challenging the status quo.

I'm not a fan of the actual prototype, but the idea or new philosophy about blogging that Rose is introducing here is absolutely thrilling.

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Philosophically, yes its a very thrilling concept that you could look into the world of the blogger. But, as far as what the prototype demoed, it seems very distracting visually to be reading and seeing a person moving behind the text. As someone pointed, this could rather be some plugin for wordpress/tumblr and not an actual platform.

Kevin seems to be just testing out his hypothesis here and not really planning on building a product out of it (as mentioned).

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