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Because you can't be passionate about B2B apps. When we're reading about that to become an entrepreneur you can't be after the money, you have to do something you're passionate about, something you would die for.

All this, passion, solving a problem to die for, disappears by doing B2B and you're only going for the money again.

Of course there are exceptions, but that's the difference between B2B and B2C.

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Find an aspect that you are passionate about. There are a lot of niches, whether it's specific types of companies, specific problems, or whatever. It's like saying "you can't make money with consumer apps." The space is far too large to permit such blanket generalizations.

I agree, you can't make blanket generalizations. However, there is just a stark difference that are few consumer apps that the founder ISN'T passionate about and there are few B2B apps that the founder IS passionate about.

You don't have to be passionate at all to make money. Actually being passionate can blind you to the fact that a business idea sucks.

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