As many have pointed out in the comments, the license allows for only one, personal use of the toolkit, making it more of a theme than a framework. You can't use this framework for more than one project/client and there isn't an equivalent "developer" license, that allows for developing unlimited projects based on that theme, like they usually do. I do love what they've come up with and the demo that you can download is top notch, but both the license and the steep price point don't make much sense to me.