Unique Selling Point
Every client sends and receives 16KB blob every 30 seconds - this way you could prevent analysis that you are communicating with someone. You could learn a lot just from the size and frequency of packets in a normal chat program.
We really need to make the world at large aware that a USP in the crypto area is a big red flag.
"We use up to date, standard protocols and crypto techniques" really ought to be the top of the marketing blurb. "Ours is better because we invented it" is really terrible.