> What will you do when you have the opportunity to trade your privacy as a currency?

The common view that people are doing a simple economic trade has some problems. Namely, people don't know what their personal information is worth when they give it to Apple, Facebook, Google, or whoever. Additionally your privacy can have latent value (i.e. it may not be important to you right now, but may have value to you in the future when you don't have it): http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2059154