Ah, classic capitalism. Once somebody makes anything profitable, there is no way to stop doing it.
Since you mentioned the latest book by Scott Adams, it's called "How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life" [0]. I read it recently and I think it's a good book. It has some nonobvious ideas, like systems thinking vs. goal-oriented thinking.
[0] - http://www.amazon.com/How-Fail-Almost-Everything-Still-ebook...