I'm not a huge fan of the double wrap of anonymous functions. The inner one seems entirely superfluous unless you're adding multiple plugins in one file and, I think, makes the code a little harder to read since you have to look at the invocation of the function to get all the information you need about it.

It seems a lot clearer to simply declare `var pluginName = "borderize";` at the top of the function than to pass it in. Granted, that does add 6 characters to the total length of the file.