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I might feel the same way if I didn't buy a Kindle specifically so people on the train couldn't see what I was reading.

Not out of any kind of principle or anything, I just don't want people knowing that every book I read has a dragon or a spaceship on the cover.

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There was an article a while back about how the driving demographic for the sales of the Kindle is women who do not want everyone to know that they're reading bodice-ripper romance novels.

Maybe something like this could be a big seller in Japan, where riders may want to conceal the fact that they're reading tentacle porn. (Or maybe at this point, they just don't care.)

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