I would like to have a good phone, with a non-dead app ecosystem that is sold to me by a phone vendor as a stand-alone product without a lifestyle template/belief system attached to it.
Until this news, Jolla was an "also ran" in my perception, now they are a prime contender for my next smartphone. (Might also be tempted by an upper-tier Firefox OS phone, if that ever happens.)
Maybe, just maybe, there will come a time when we have a major smartphone company in Europe. I'm all for it.