Phil: "We have independent teams building all the different versions. They compete with each other to see who can make the best version. They steal each others idea and they leap frog each other. We don’t have consistency as a goal. There is no goal to make different versions of Evernote consistent with each other. Cause I think what happens if you make consistency a goal, you wind up achieving it though mediocracy. Like you achieve consistency by having everything equally crappy." <http://thisweekinstartups.com/thisweekin-startups/phil-libin...

When I heard Phil talk about this at SXSW (as part of his talk about making Evernote a 100-year startup, I believe), I thought it was neat. But I wonder if this strategy is undermining reliability.