Social Design of P90X

Really clever promo add for FitMob! Hard sell something known to be successful, then criticize it just a bit and substitute something "better" at the end.

About FitMob, I might signup after I find out what's in my area but not _to_ find out what's in my area. But then you know there probably isn't anything in my area. Yet. :-)

I did a mini-startup of this type (crowdsourced gamification of p90x-style workouts, delivered via ipad) and presented it to Beachbody. They had no idea what to do with it, and in hindsight that makes sense; their business model is to sell products into the MLM model, not to support fitness with technology.