First I thought that FB would provide the hardware and internet connection to the business in exchange for so much information about their customers...

But after reading their FAQ, I realize that no, FB does not provide anything. The deal is like "give me your customer info and your internet connection, I'll give you... maybe a few more likes on your page".

Eventually for consumers like me who don't use FB, it's going to be a loss of service. Some businesses who had open Wifi will now require FB check-in to provide access. Sad.