That's not my point though, I'm talking about what you see when you visit for the first time.

If you visit the site for the first time, like I just have, you have no idea what it is. You are just looking at a large image with some additional photos in circles. Just a simple phrase, such as the first line from the Learn More page: "Capture [and view] the places you love in amazing resolution and full 3D.", and perhaps a "Try it, select a scene" on near the circles would make it much more obvious.

Or perhaps even better, when you visit for the time time give them a quick demo or walk through.