I think to compete with Salesforces, more 'insightful' organizations are considering the inclusion of the big data aspect of it (whether its a buzz thread of recent that people are all leaning towards).
Lattice Engines, InsideView, etc... adding intelligence behind it. Also sales people hate re-entering information and likes the possibility of scoring sales. CRMs and Gmail CRM Plugins would be brought no-doubt about that but are they actually useful from the sales person's POV? - if you are trying to think whats the next step in innovation for CRMs.
i think technology should help people do business not eliminate human interaction
with these two in mind, we've created CallerQ , which is the most basic crm app
you can download it free and give us feedback which will be kindly appreciated