I think it is interesting to see how many people will watch tv series, films and other content illegally, when it's easier and how many actually pays, when that's easier...

I can't remember numbers or sources, but just look at iTunes, hulu, netflix, etc. sales... I think many of their customers have watched pirated DVDs and streamed or downloaded from illegal sources, before they came around and things easy.

It's weird how, some industries would rather spend millions hunting down "pirates", instead of making access to their easy! ;)