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Awesome work! I have a nascent project in the healthcare space and I will definitely consider using this for all HIPPA related issues.

One tidbit - will you have some kind of "HIPPA Compliant" image that can be placed on partner sites using your API? Sort of like the "Secured by VeriSign" graphic that shows up on eCommerce sites to give the end user more trust that their data is secure, etc.

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"Secured by VeriSign" style badges are pointless advertising for the vendor. I'd love to see an A/B test with them that isn't sponsored by the vendor - they all tout conversion with internal tests that could easily be biased. Given that I can just grab the image and slap it on any old website, they offer no benefits.

I thought the same thing as you and had the same reservations when a marketing exec asked me to put one on the purchase page for a startup I used to work for. I was shocked when the A/B test we ran showed a lift. I wish I had more details but this was about 5 years ago.

I think people just want some assurance, even if it isn't backed by anything they understand, that a shows them that a decision they really want to make is ok. Putting a shiny badge that says it is safe is enough to sway some people.

@quickpost: We are on the same wavelength about the "Secured by TrueVault" badge :)

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