No marketing campaigns (we spent maybe ~10K on online ads mostly for testing). We did use a national PR firm though for several months and PR contractor for a couple months as well before that.
My message to all startups out there: despite Valley folklore, it is ok to have a marketing budget and spend money to advertise to users - especially initially. Not every successful company or service grows "organically".
First - this is a brilliant gift to the startup community - thank you. I am interested to know more about the marketing strategy of the company. It looks like you had some very successful campaigns with CyberMonday and Daring Fireball but spent very little? http://pollenizer.com/everpix-have-open-sourced-their-startu...