I'm a fan of Bret Victor's work, but this leaves a real bad taste in my mouth.
Frankly, I don't believe that Bret doesn't understand the nature of marketing. He must be aware that http://code.org/quotes is a tool to help influence policy and garner support, rather than a statement on the proposed mechanisms of education.
Code.org has lots of empirical evidence that having celebrities involved inspires kids. Having female role models encourages girls to try. Showing national politicians from both sides of the isle eases local policy progress.
I'm feeling pretty good about my involvement, because I've seen a lot of comments from parents and teachers like this one: https://www.facebook.com/photo.php?fbid=538314902931484&set=...
and videos like this one: http://www.youtube.com/watch?v=e_t3-3vPp-g&feature=c4-overvi...
I taught Scratch in a Harlem classroom once a week in the months leading up to the Hour Of Code and struggled. Once the Angry Birds & Plants vs Zombies tutorials were ready to beta, I tried it on the class and the results were incredible. Kids that did nothing all semester were suddenly cruising through levels and jumping up and down with excitement. When they went back to Scratch, they suddenly were making dramatically more progress and being creative.
Should also mention, that we've got tons of unplugged activities and lots of other educational materials too. Even more on the way: http://code.org/educate/curriculum
I've lost a lot of respect for Bret Victor just now because he's belittling the work of people who genuinely care and who would love to see his ideas incorporated. There's a much bigger battle to be fought before we can even consider what he's proposing, but he seems willing to work against incremental progress because it's not revolutionary in quite the way he likes.
We've got many types of learning materials at http://code.org/learn from all sorts of providers. My contract with Code.org is over, but if Bret wants to show us how its done, I'm sure the team is willing to share our megaphone.